top of page

Sex, Gender and House Paint


Sex, Gender and House Paint examines the gendering of color.  Behr ® paint company has labeled over fifty paint colors, in the pink to violet range, with highly sexualized and gendered names, referencing socially constructed  ideas of femininity.   

See Behr® Paint Color List Here

Corporations, with the help of industrial designers and marketers, are reinforcing socially constructed ideals of femininity.  The simple act of naming a product tells women and girls who they are. 


click on paint swatches below

bottom of page