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Sex, Gender and House Paint
Sex, Gender and House Paint examines the gendering of color. Behr ® paint company has labeled over fifty paint colors, in the pink to violet range, with highly sexualized and gendered names, referencing socially constructed ideas of femininity.
See Behr® Paint Color List Here
Corporations, with the help of industrial designers and marketers, are reinforcing socially constructed ideals of femininity. The simple act of naming a product tells women and girls who they are.
click on paint swatches below
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