Sex, Gender and House Paint
Sex, Gender and House Paint examines the gendering of color. Behr ® paint company has labeled over fifty paint colors, in the pink to violet range, with highly sexualized and gendered names, referencing socially constructed ideas of femininity.
Corporations, with the help of industrial designers and marketers, are reinforcing socially constructed ideals of femininity. The simple act of naming a product tells women and girls who they are.
click on paint swatches below