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Sex, Gender and House Paint examines the gendering of color.  Behr ® paint company has labeled over fifty paint colors, in the pink to violet range, with highly sexualized and gendered names, referencing socially constructed  ideas of femininity.   

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See Behr® Paint Color List Here

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Corporations, with the help of industrial designers and marketers, are reinforcing socially constructed ideals of femininity.  The simple act of naming a product tells women and girls who they are. 

 

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click on paint swatches below

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