Sex, Gender and House Paint:

GIRLS

X X

​

2019

​

​

Little Pink Dream House, 2019

​

Sex, Gender and House Paint examines the gendering of color.  Behr ® paint company has labeled over fifty paint colors, in the pink to violet range, with highly sexualized and gendered names, referencing only girls and socially constructed  ideas of femininity.   No paint names could be identified in the Behr ® database referencing boys and masculinity.

​

See Behr® Paint Color List Here

​

Corporations, with the help of industrial designers and marketers, are reinforcing socially constructed ideals of femininity.  The simple act of naming a product tells women who they are.

​

click on paint swatches below

↓