​

Sex, Gender and House Paint examines the gendering of color.  Behr ® paint company has labeled over fifty paint colors, in the pink to violet range, with highly sexualized and gendered names, referencing socially constructed  ideas of femininity.   

​

See Behr® Paint Color List Here

​

Corporations, with the help of industrial designers and marketers, reinforce socially constructed ideals of femininity, targeting the primary consumer, women and girls.  The simple act of naming a product tells us who we are.

 

​

​

​

click on paint swatches below

↓